As well as my Head of Wine duties for the restaurant/pub, in my spare time I also judge for the International Wine Challenge (IWC) and the Sommelier Wine Awards (SWA).
With a 40-year legacy, the International Wine Challenge (IWC) is hailed as the world’s most rigorous and respected wine competition. Each medal-winning wine is blind-tasted by at least eight expert judges, ensuring impartiality and quality. Drawing over 500 influential figures from 38+ countries—including Masters of Wine, top buyers, and global industry leaders—the IWC sets a gold standard for excellence and opens doors to international recognition and trade for wines from 52 countries worldwide.
The Sommelier Wine Awards (SWA) is a unique UK-based wine competition dedicated solely to the on-trade—wines destined for restaurants, bars, pubs, and hotels. Since its launch in 2007, it has become the go-to reference for industry buyers looking to enhance their wine lists. Judged exclusively by top sommeliers, including Masters of Wine and Master Sommeliers, the SWA offers wines a direct route to greater visibility in hospitality venues. Under the guidance of Isa Bal MW, the competition not only highlights wines suited to real-world service but also champions values of support, sustainability, and inclusivity—aiming to uplift the entire hospitality industry while promoting excellence and diversity